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UNDERWRITING AT WXSU!
What is Underwriting? Underwriting is the term used to describe monetary support given to a non-commercial radio station by business and individuals. As a non-commercial station, the FCC prohibits WXSU 96.3 from airing qualitative statements about for-profit organizations and businesses. Non-profit organizations are exempt from this particular FCC regulation. In addition, WXSU cannot broadcast a call to action; nor can we mention prices. If you watch PBS or listen to National Public Radio you have seen and heard underwriting in action; for example: "Funding for today's programming has been made possible by Amoco."
WXSU exists solely to serve the students of Salisbury University and its surrounding community. When a business supports WXSU, that business is linked to the listeners mind with what we do. With underwriting, people do remember that you have supported our increasingly-popular radio station.
Underwriting announcements are unobtrusive and WXSU will only air up to two announcements per hour. It’s inexpensive! With your underwriting contribution to WXSU, you will help us continue our popular college student-oriented programming. It will open the door for you and your organization to attend and openly promote your business at our popular on-campus events!
How to Underwrite:
To underwrite with us, a minimum donation is required. Based on the amount of your donation, you will be provided with “credits” for on-air mentions. With each “credit”, WXSU will mention your business or organization on the air during our more popular programming times (normally afternoon-drive times and into the evening). Each mention lasts up to 20-seconds and is produced free of charge here at WXSU. There is a minimum commitment for underwriting at 38 credits.
WXSU will try to make the underwriting process as easy as possible! A simple Underwriting Agreement is provided for you, clearly outlining the amount of your donation and how many credits you receive in return. You will be able to read over and approve of the script before it is produced and aired.
Basic announcements aired on WXSU will mention: Your organization or business name Your product line or services Contact information (Address Phone, Fax, or website) Other optional information (further information must be thoroughly discussed) A sample Announcement:
“Funding for this program has been made possible by Stan’s Electronics. Stan’s Electronics offers home theater, car stereo, DJ and party equipment. Stan’s Electronics is located at 148 Williamsburg Avenue near the Salisbury Fire Station, or at www.stanselectriconics.com.”
If you are interested in underwriting at WXSU or need to request an information packet, please contact us at: Office Phone: (410) 543-6195 E-mail: email@example.com
|Request Line - 410 548 4760 (*84760 On Campus)|